In any auditorium, an audience should be receptive and attentive out of decorum, nothing more. But getting this audience to like and trust you is a whole other deal. It's like trying to get a stranger to share secrets, very hard.
- Virtue lets the audience know you share their values.
- Selflessness convinces them their interests are your only concerns.
- People with practical wisdom seem to know what to do in any occasion.
And talking about virtues I totally agree with Heindrichs. If a woman is with a guy she earns a reputation. If a guy is with women he is a hero. Depending on the audience, being or not being virtuous may suit the speaker's argument and convincingness. I was actually writing as I read and later into the book Heinrichs said exactly what I had thought. Truth is, sometimes a little lying is necessary to convince the audience. Decorum is about character but you don't have character. One thinks as on should.
This takes me back to the idea that beauty is in the eye of the beholder. So is the truth and values. They are different when they depend on other people because in rhetoric, being virtuous doesn't represent what is right but what your audience values. Once again AP Lang has proven everything is a lie.
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